About.

Hi! I'm Raldo Loijens.

A Freelance Strategist with 20 years of experience in creating clarity for brands and organisations. There's this versatile problem solver within me that loves to get to the core of things. Especially when things become a bit nerdy. Dissatisfied by what is, always looking at what could be.

I was born and raised in the south of Limburg, studied in Arnhem, Kaohsiung and Amsterdam. Lived and worked in Paris and Wrocław. Home is Amsterdam, where I live with my girlfriend and our two sons. My second nature is being in nature - whether it's running, cycling, hiking, swimming or embarking on bikepacking and camping trips. It’s my way of moving my mind.

Inspiration and new insights I find online and during lots of other activities; while discovering new music, visiting museums, I love cooking, watching movies, sketching and reading - lately, I’m particularly into books about human performance.