Whether it’s corporate, product, or service branding - I’m here to help you in defining your organisation and brand so it stands out and holds its ground. By discovering insights that illuminate opportunity and strategies that set the path.

While doing so I love pushing boundaries, offering fresh perspectives, and guiding you toward the right decisions. I strongly believe in co-creation, not consulting. The best work emerges from partnerships and colaboration. So I thrive on working closely with founders, business owners and creatives, ensuring we focus on what matters most, right from the start.

Services.

Implementation clarity

Managing brand world projects
Team management
Campaign management
Content direction
Internal communication programs
Brand experience
Data analysis
Campaign optimization

Strategic clarity

Brand strategy
Value proposition design
Brand architecture
Positioning concepts
Content strategy
Creative strategy
Brand rationale
Management workshops
Brand audit
Competitor audit
Desk research and market mapping
Internal and external audience interviews

How I can help you.

Who I work with.

Businesses & brands - whatever your market or size - B2B or B2C - the best way to stand out is by uncovering a sharp insight and building a brand narrative rooted in a distinctive truth. Whether you’re a start-up OR looking to refresh your brand, it all begins with finding who you are and why you matter. I can help you in finding the brand’s clarity, ready to win its audience.

Agencies & consultancies - need a strategist to plug into your team? Whether it’s for a quick sprint or a longer partnership, I can add some client-neutral eyes and ears to your team. In-house or hybrid.

All enquiries

hello@studioraldo.com

Raldo Loijens

Freelance Strategist

Based in Amsterdam

52.3676° N, 4.9041° E